How to Calculate Share of Search – A Complete Guide

Share of Search is a powerful metric that helps businesses understand their brand visibility in comparison to competitors based on search engine data. It reflects how often your brand is searched relative to other players in your industry. Calculating Share of Search can provide insights into brand awareness, market positioning, and potential growth opportunities.  

Why Share of Search Matters

• Measures brand visibility in organic search results.  

• Helps identify competitors’ search performance.  

• Acts as an early indicator of market share trends.  

• Supports SEO and content strategy decisions. 

Steps to Calculate Share of Search

1. Identify Your Competitors 

List your top competitors in the same industry or niche. These should be brands competing for similar keywords and audience attention.  

2. Choose a Keyword Research Tool 

Use tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to gather search volume data for your brand and competitors.  

3. Collect Search Volume Data 

Extract the monthly search volumes for:  

• Your brand name  

• Competitors’ brand names  

• Relevant industry keywords 

4. Calculate Total Search Volume 

Add up the search volumes for your brand and all competitors to get the total search volume for your market.  

Example:  

• Your Brand: 10,000 searches  

• Competitor A: 15,000 searches  

• Competitor B: 8,000 searches  

• Competitor C: 7,000 searches 

Total Search Volume = 10,000 + 15,000 + 8,000 + 7,000 = 40,000  

5. Determine Your Share of Search 

Divide your brand’s search volume by the total search volume and multiply by 100 to get the percentage.  

Formula: 

Share of Search (%) = (Your Brand’s Search Volume / Total Search Volume) × 100  

Example Calculation: 

(10,000 / 40,000) × 100 = 25%  

This means your brand holds a 25% Share of Search in your market.  

How to Improve Share of Search

• Optimize Branded Keywords: Ensure your website ranks for your brand name and related terms.  

• Enhance SEO Strategy: Target high-intent keywords with strong content and backlinks.  

• Leverage PR & Branding: Increase brand awareness through marketing campaigns.  

• Monitor Competitors: Analyze competitors’ strategies and adapt accordingly. 

By tracking Share of Search over time, you can measure the effectiveness of your SEO and branding efforts. For expert assistance in boosting your search visibility, consider partnering with SOD Infotech a leading SEO company in India.